1. Dates/Eligibility. The “Alaska Airlines Ultimate Rodeo Getaway Promotion” (the “Contest”) begins on August 29, 2012 at 12:00:00 AM and ends September 3, 2012 by 11:59:59 PM all entries via text will be compiled within the system, in which prizes will be randomly rewarded. The Contest is open to all legal U.S. residents, 18 years of age and older, who hold a valid driver’s license. Message and data rates may apply. Void where prohibited by law. One entry per person. Employees or agents of (a) Alaska Airlines and affiliated companies and (b) Hipcricket, any entity associated with the sponsorship or conduct of the Contest, as well as members of the same household of any such employee or agent, may not participate in the Contest.
2. How to Enter. Consumers will text in RODEO to 44227 from their mobile phone to be entered for a Pair of Round Trip Coach Class Tickets on Alaska Airlines to Las Vegas, plus tickets to the NFR Rodeo finals. Entries are limited to one entry cellular phone number. All prizes are randomly selected and (1) one prize will be awarded by September 4, 2012. Participants will be notified of their prize via text and/or call. Participants will be enrolled in Alaska Airlines Jet Text Club for offers and deals sent to your phone. Message and data rates may apply. Consumers will receive up to four messages per month; to unsubscribe text STOP to 44227 at any time.
3. Prizes. One Pair of Round trip Coach Class Tickets on Alaska Airlines to Las Vegas, plus tickets to the NFR Rodeo finals. Valid for travel 11/27/12 – 12/3/12. Prizes are non-transferable, based on availability and cannot be exchanged, substituted or redeemed for cash. Odds of winning depend on the number of entries received. All prizes must be claimed by September 11, 2012 by 11:59:59 PM.
4. Conditions/Restrictions. By entering this contest, entrants are to be bound by the terms of these Official Rules and all applicable text messaging fees. Alaska Airlines is not responsible for lost, late, damaged, incomplete, illegible or incorrect entries. Winner must produce identification satisfactory to Alaska Airlines and agrees that his or her name, photograph and likeness may be used for advertising and publicity purposes without further compensation, except where prohibited by law. Winners may be required to sign an affidavit of eligibility and release, including a publicity release, as prepared by Alaska Airlines within five (5) days after receipt and prior to receiving the prize. Winners will be responsible for payment of any taxes or fees, which result from the receipt and/or use of their prize. Anyone using fraudulent means to participate and/or win the Contest will be disqualified. In exchange for the right to participate in the Contest, each participant agrees to release and indemnify Alaska Airlines and any other related entity and entities affiliated with the Contest and their respective officers, directors, agents, parent companies, subsidiaries and employees, (the “Released Parties”), from any and all claims, demands and/or causes of action of any nature or kind whatsoever, whether presently known or unknown, foreseen or unforeseen, that arise out of the participant’s participation in the Contest.